Chevrolet 1911-1960: Fascinating History Books For Chevy Lovers: Chevrolet Origin Country
Chevrolet colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
This is the story of how those wagon makers quickly converted to producing automobiles, overtaking automotive pioneer and archrival Ford in sales, and building the Chevrolet brand into the global powerhouse entity it is today. This volume traces the first half (1911-1960) of Chevrolet's 100-year history in photographic detail and provides an unparalleled spotter guide for long-forgotten (or never-known) Chevrolet cars and trucks. From its beginnings under entrepreneur Billy Durant, through the Knudson years, Unionization, and World War II, Chevrolet weathered many highs and lows, successes and challenges.